The FWA names Assassin’s Creed Unity Site of the Month
Sid Lee Paris’ latest project for Assassin’s Creed Unity just got honored by the FWA (Favourite Website Awards), who named it website of the month.
We are always aiming to create transformative experiences for brands and consumers, and this project is no exception. Sid Lee imagined the website as an extension of Assassin’s Creed television ad.
The game’s fans could explore the trailer looking for more than 1400 assassins, all created by gamers last summer. Indeed, these lucky players had the chance to see their characters featured in the ad. The website also allows you to look for secret contents and to visit Paris at the time of the revolution.
This is the second honor earned by Sid Lee Paris for this project, as the ad was also among Stratégies magazine’s top 12 for 2014.
Try the experience for yourself on Assassin’s Creed Unity’s website.
Check out Sid Lee’s other projects in our Work section.
We are always aiming to create transformative experiences for brands and consumers, and this project is no exception. Sid Lee imagined the website as an extension of Assassin’s Creed television ad.
The game’s fans could explore the trailer looking for more than 1400 assassins, all created by gamers last summer. Indeed, these lucky players had the chance to see their characters featured in the ad. The website also allows you to look for secret contents and to visit Paris at the time of the revolution.
This is the second honor earned by Sid Lee Paris for this project, as the ad was also among Stratégies magazine’s top 12 for 2014.
Try the experience for yourself on Assassin’s Creed Unity’s website.
Check out Sid Lee’s other projects in our Work section.