The Sanctuary

adidas x Concepts

Conceived and designed by the Sid Lee and Sid Lee Architecture team, The Sanctuary is discreetly nestled in the basement of one of Boston's oldest commercial streets at 73 Newbury Street. More than a store. It’s a place of worship, where fans can gather, revere the gear, and gear up with some of the most limited drops, iconic kicks and merchandise from adidas x Concepts. The 1,200 sq.ft. space was designed with modular thresh-holds for discovery, pause, and awe. Fans descend through the liberation tunnel chamber, walk and pause through a field of discoveries, and in temple-like fashion, finally arrive at the space of celebration. The minimalist aspect of the store spotlights the product, Sid Lee Architecture used light, reflective surfaces and glass arches to create these pockets of discovery. Product is displayed and supported by subtle metal fasteners, the shoes seem to float on the raw walls of brick and concrete. Glass and mirror sculptures present the merchandise from unprecedented angles and modify their traditional perceptions.

The space also introduced special interactive mirror boxes designed by artist, Jordan Sodenberg Mills who’s work can typically be seen in galleries around the world (Victoria and Albert Museum, Blythe House, Museo Nacional de Bellas Artes), but never before in a retail space.

CLIENT : adidas US — Concepts


RETAIL SPAN : 1,200 sq. ft.

LOCATION : Boston, Massachusetts

DATE : 2017

STATUS : Completed


2018 — World Interiors News Awards (WIN Awards), Commercial Branding Concept, Highly Commended Mention

2018 — FX Awards, Retail Space