Didier Ayotte entered the advertising world 15 years ago. His career began in Account Services and eventually grew to Finance, where he now leads as a Director. Over the past few years, Didier has played a central part in building the foundation of Sid Lee Toronto’s finance strategy and its resulting growth. He’s known as a charismatic and passionate leader with a knack for improving processes and developing client relationships. Didier spends his downtime weightlifting, bodybuilding, and competing in e-sports tournaments.