| Aug 29, 2017 Sid Lee Designs New adidas x Concepts in Boston Sid Lee - Logo Sid Lee and Sid Lee Architecture are proud to have develop the idea, vision and concept for the first adidas x Concepts store located at 73 Newbury Street in Boston. For a sneak peek watch the video below shared via the Concepts’ Instagram page. Official photos of the project to be released this Fall, stay tuned! View gallery Next story Sid Lee Launches Insoapropriate; a collection of inappropriate soap crafted to cleanse the senses. If Sid Lee made soap, could we make it a little less appropriate? As a creative agency known for pushing boundaries, we developed a collection of soap that is beyond ordinary. Introducing Insoapropriate, a collection of inappropriate soap made to cleanse all your senses, but not to be used as intended.