SID
WELCOMES
YOU
Thanks for considering working at Sid Lee. In this section, you will
find some useful information as well as job openings.
LIFE AT SID LEE
To get a sense of what our company is about, you should spend a bit of time immersing yourself in some of the following contents:
Montréal is becoming a real international hotbed of creativity, with progressive ideas in many fields. We have fantastic food, cheap rent, crazy nightlife, lots of underground cultural happenings—and Montrealers are a pretty sexy bunch, if we do say so ourselves. Oh yeah, and winter here is great, if you’re a masochist or a snowboarder, that is.
As Amsterdam goes, the previous paragraph applies if you replace the word “cheap rent” by “shockingly high rent” and “snowboarder” by “lifelong Londoner”.
COLLEC-
TIVO
Join the tribe
Are you a freelance artisan or creative company with unique skills
to share with us? We would love to see what you’ve got and
maybe invite you to join our network of collaborators.
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SUBMIT
AMSTERDAM
New Business Inquiry
Mac Macdonald
Amsterdam President, Partner
mmacdonald@sidlee.com
+31 20 6623030
Gerard Doustraat 72-80, 1072VV
Amsterdam,
Netherlands
+31 20 6623030
MONTRÉAL
New Business Inquiry
Martin Gauthier
Montreal President, Senior Partner
mgauthier@sidlee.com
+1 (514) 282-2200 Ext. # 467
Conversational Capital
Eric Alper
Vice-President, Strategy
ealper@sidlee.com
Media relations
Yanik Deschênes
Vice-President, Global PR & Communications
ydeschenes@sidlee.com
+1 (514) 282-2200 Ext. # 440
Sid Lee Collective
Marie-Christine Cayer
Sid Lee Brand Manager
collective@sidlee.com
+1 (514) 282-2200 Ext. # 482
Jimmy Lee
Claudia Roy
Director
info@jimmylee.tv
+1 (514) 875-5533
Human Resources
Annick Désy
Vice-President, Human Resources
cv@sidlee.com
75, Queen Street, Office 1400
Montréal, Québec
H3C 2N6, Canada
+1 (514) 282-2200
info@sidlee.com
PARIS
New Business Inquiry
Johan Delpuech
Managing partner
jdelpuech@sidlee.com
12, rue du Sentier
75002 Paris
France
+33 (1) 44 88 83 90
TORONTO
New Business Inquiry
Vito Piazza
Toronto President, Partner
vpiazza@sidlee.com
36 Distillery Lane, Suite 500
Toronto, Ontario
M5A 3C4
+1 (416) 421-4200
AUSTIN
New Business Inquiry
Jim Bailey
Managing Director, Sid Lee USA, Partner
jbailey@sidlee.com
+1 (647) 283-3357
Suite B-340
1400 South Congress
Austin, Texas , 78704
USA
(512) 444-3533
C2-MTL:
A GLOBAL
INNOVATION
EVENT
CREATED BY SID LEE
May 21 to 23, 2013
founding partner
Innovation Partner
content partner
presented by
CONVER-
SATIONAL
CAPITAL
Explore the book that explains our approach to engineering richer and
more meaningful brand experiences that generate word-of-mouth.
Hello
At Sid Lee, we conceive and communicate brand experiences.
We create products, services and spaces and market them through
advertising, experiential marketing, branded content and interactive
communications. This integrated, multidisciplinary approach is
something we call Commercial Creativity.
WHO
WE ARE
450 professionals conceiving and communicating brand experiences.
We are a multidisciplinary creative team of 450 professionals of many persuasions. We work globally for top-tier clients from our Montréal, Amsterdam, Paris, Toronto and New York ateliers. We are people passionate about embedding brands, products, spaces and services with meaning and resonance.
WHAT
WE THINK
Creativity drives the future.
We believe that organizations, individuals and even societies depend, now, more than ever on creativity to flourish. Creativity in our view is a byproduct of the diversity that emerges by eliminating boundaries between disciplines and cultures; business and art. In our view, companies that recognize this and come to appreciate and master creativity will outperform those that master operations and innovation. Our mission as artisans and professionals is to help companies recognize and unleash the commercial potential of creativity.
The consumer is the medium.
We believe that creativity and communications expertise must be at the core of any brand, from the very inception of its expression, to maximize its impact in a world of diminishing mass media efficiency. The best media today is consumers themselves; they can no longer be swayed without coherent and immersive experiences that they love to talk about.
TO FIND OUT MORE ABOUT OUR STRATEGIC THINKING:
Read Conversational Capital – How to Create Stuff People Will Love to Talk About, a book published by the Financial Times Press, or download the whitepaper.
Click here to buy the book.
WHAT
WE DO
Sid Lee offers Commercial Creativity™ services.
Commercial Creativity™ embraces all forms of business-related creative disciplines while ignoring traditional boundaries and silo thinking between crafts. It’s a commitment to media neutrality and solution independence and it’s how we ensure that we find effective solutions rather than expedient
answers.
What makes us unique is that we’ve been refining this approach for 10 years, long before it was in vogue. For proof, please have a look at our work. And over the years, we’re proud to say that we’ve gained tremendous insight into this evolved way of managing brands.
In a nutshell, our services consist of helping clients create brand experiences (products, services and spaces) and communicate them
through branding, advertising, interactive and experiential marketing.
More specifically, our services include:
CONCEIVING BRAND EXPERIENCES
- – Architecture (www.sidleearchitecture.com)
- – Retail and interior design
- – Exhibition design
- – Urban design and master planning
COMMUNICATING BRAND EXPERIENCES
- – Branding
- – Advertising
- – Interactive marketing
- – Experiential marketing
WHERE WE
COME FROM
Entrepreneurial, Independent, Allergic to the status quo.
Our company began very modestly in 1993: a bunch of students got together to launch an agency because they couldn’t even get an interview at traditional agencies. With no portfolio, no experience, no clients and no money (except for a $6,000 loan each), we set out to learn the craft. We worked hard, made a few mistakes, but were lucky enough to have clients who supported us in our quest to explore new ways of doing things.
Every time the going was good, we elected to transform the company to embrace change and avoid the false comfort of the status quo. Sid Lee has therefore repeatedly morphed
itself—sometimes taking bold risks—to better adapt to changing consumers, technologies and markets. We were one of the trailblazers in interactive marketing (it almost killed us during the .com collapse) and we continue to explore new ideas by venturing into such nascent realms such as experiential marketing, industrial design and product development for brands.
We cherish our modest roots because they taught us to really appreciate how lucky we are to be together, to work with prestigious clients and to have fun in the process… and to never sit on our laurels.
HOW
WE WORK
One of the most multidisciplinary teams in the worlds.
We leverage the power of multidisciplinary thinking by assembling artisans from different fields to an extent previously unheard of. Here is a sample of the talents we have working as unified teams under the leadership of generalist thinkers:
- – art directors
- – architects
- – strategists
- – industrial designers
- – interactive developers
- – interactive designers
- – analysts
- – illustrators
- – editors
- – writers
- – screenwriters
- – producers
- – motion designers
- – information architects
- – interior designers
- – graphic designers
- – content managers
- – experiential producers
- – directors
WHERE
WE WORK
We work in more than 16 cities around the world.
Our ateliers are based in Montréal, Amsterdam, Paris, Toronto and New York, but our clients come from all over the world. Our teams travel regularly to North America, Europe, the Middle East and Asia to visit clients and work with suppliers. Home,
or our head office,
is located in Montréal, an international creative hub that bridges North America and Europe with its unique mix of French-speaking citizens and multicultural fabric. Sid Lee is a member of Montréal.ad and the Montréal Tourism Board.
WHAT
PEOPLE SAY
Here is a sample of what our clients and the press say about us.
« Sid Lee is one of the top 5 performing agencies in the world in 2011 »
Forbes, 2012
« Sid Lee’s progressive approach has taken integration to a new level by seamlessly managing all possible communication points with consumers. This holistic approach is what we need in order to connect with consumers in the ever-evolving post-advertising marketplace. »
Hermann Deininger, Chief Marketing Officer
adidas Sport Style
More than 200 international and national awards
Cannes, One Show, Communication Arts,
Marketing Awards, Créa, Cassies, etc.
« Two words: they rock. »
Guy Laliberté, Founder
Cirque du Soleil
Agency of the year
Marketing Magazine, 2009/2010/2011
Agency finalist for International Agency of the year
Ad Age, 2009
« One of the 50 best managed private companies in Canada »
National Post/Deloitte
Agency of the Year Nominee
Strategy Magazine
2004/2005/2006/2007/2008/2009/2010
Best of Show
Digital Marketing Awards
2001/2004/2006
« The best kept secret in America »
Commerce, 2005
WHO’S IN CHARGE
STÉPHANE ALOZY
Vice-President, Account Services, Content, Partner
With Sid Lee since 2006 and having a passion for digital communications and content. The branded content produced by his team far surpasses the limits of traditional methods of communication. Stephane is in charge of the branded content for the whole Sid lee offices.
ERIC ALPER
Vice-President, Strategy, Partner
Alper heads large-scale strategic planning engagements. He wields a rigorous approach that merges strategy consulting & communications planning practices. Over his tenure at Sid Lee, he has proven his approach with a global portfolio of clients spanning an array of categories.
ALEX BERNIER
Creative Director, Partner
Alex Bernier joined Sid Lee in 2003 as a copywriter, where he worked on accounts like Réno-Dépôt, Loto-Québec and the Fantasia Film Festival. In 2009, he was named co-creative director on the Videotron and Lotto 6/49 accounts. In 2012, he was promoted to creative director of Montreal’s advertising department and became a partner.
JEAN-FRANÇOIS BOUCHARD
President, Senior Partner
Co-founder of Sid Lee, Jean-François has been leading the agency for 15 years. An entrepreneur at heart and a seasoned strategist, he believes that creativity is the catalyst to developing successful businesses and building strong brands.
PÉTULA BOUCHARD
COO, Partner
Pétula Bouchard has held various positions since joining Sid Lee in 1999, namely in the finance, administration, account services and HR departments. In her new role as chief operating officer, she ensures the smooth operation of the company.
BERTRAND CESVET
Chairman, Senior Partner
As chairman and senior partner, Bertrand Cesvet oversees our European operations and counsels clients on business and marketing strategy. He is the author of Conversational Capital: How to Create Stuff People Love to Talk About.
JOHAN DELPUECH
Managing Partner, Paris
In 2009, Johan Delpuech decided to take part in a new adventure with the launch of the Sid Lee Parisian atelier. Very curious, always looking out for new ideas, Johan combines excellent strategic skills, a great sense of organisation and a true passion for creation.
LUKAS DERKSEN
Vice-President, Partner
A member of the Sid Lee team since 2005, Dutch-native Lukas chose to make Montréal home. Playing in both the creative and strategic arenas, Lukas is well-versed in experiential and non-traditional communications.
YANIK DESCHÊNES
Vice-President, Global PR and Communications
As Global communications VP, Yanik Deschênes’ main mission is to promote Sid Lee and spread the word around the globe. Yanik has over 15 years of experience in the industry and holds an accreditation in Public Relations delivered by the Canadian Public Relations Society.
ANNICK DÉSY
Vice-President, Human Resources
After eight years as the Director of consulting services, this natural-born leader knows Sid Lee inside out, has a deep understanding of the agency's stakeholders and their needs, and sincerely believes in the importance of managing human beings rather than resources, making her the ideal candidate for the position of Vice-President of Human Resources.
FRANÇOIS FORGET
Vice-President, Strategy, Partner
During his 30-year career, François has held the positions of Media Planner, Public Relations Consultant, Copywriter, Creative Director, Strategic Planner, and Vice-President/Agency Director, working with numerous clients. After starting his own consulting business, François joined Sid Lee in 2012 as Vice President of Strategy.
DANIEL FORTIER
Director of Financial Operations, Partner
Daniel Fortier is responsible for managing operational budgets and finances. An entrepreneur at heart, he founded two companies specializing in multimedia before joining Sid Lee in 1999 as partner and vice-president.
JEAN-FRANÇOIS FORTIN
Vice-President, Partner
In 1996, Jean-François Fortin joined Sid Lee. He has held several positions in account services before being named vice-president and partner. Over the years, he has contributed to the success of numerous assignments.
MARTIN GAUTHIER
Montreal President, Senior Partner
A multimedia pioneer in Canada, Martin Gauthier boasts over 15 years experience in the field. As a member of the Sid Lee team since 1999, Martin’s progressive views on media and relationship marketing have greatly influenced the agency.
HÉLÈNE GODIN
Executive Creative Vice-President, Partner
As artistic and creative director, Hélène Godin is a respected and well-known professional in the design world internationally. She has worked to develop the brand identity of several of Sid Lee’s clients.
JUSTIN KINGSLEY
Vice-President, Strategy, Partner
Justin Kingsley co-leads the public and media relations division of Sid Lee. He has worked at several Top 10 Canadian agencies, developing integrated creative campaigns and sponsorships. In 2009, Marketing Magazine named him one of Canada’s 25 most creative people.
FRANÇOIS LACOURSIÈRE
Executive Vice-President,
Senior Partner
A member of the Sid Lee team since 1999, François Lacoursière is responsible for planning and overall management of mandates. He takes great interest in the evolution of experiential marketing.
Mac Macdonald
Amsterdam President, Partner
Mac Macdonald joined Sid Lee in 2013 having previously worked his way - literally - around the world on behalf of brands such as: IBM, Nikon, Starbucks, and Visa. This adventure has moulded Mac into a truly global citizen, and an invaluable source of informed, diverse, and eclectic perspectives on the delivery of innovative consumer experiences.
KRISTIAN MANCHESTER
Executive Creative Director, Partner
As Sid Lee’s partner and creative director since 2000, Kris has put his creativity to good use, seamlessly merging graphic design and new media. A multidisciplinary soul at heart, Kris rejects boundaries between disciplines.
PHILIPPE MEUNIER
Creative Chief,
Senior Partner
Co-founder of Sid Lee, Philippe Meunier is responsible for the agency’s creative output. Sid Lee has received numerous international awards thanks to his holistic, multidisciplinary approach.
YANN MOONEY
Executive Creative Director, Partner
A UQAM graduate, Yann has built his reputation as one of the best imaginative thinkers of the decade, and has an insight for integrating interactive and print design as well as creative technology, advertising and architecture for our major clients. Yann has been a key influencer since joining Sid Lee.
ALEXANDRE PASINI
Head of Strategy, Partner
A member of the Sid Lee team since 2003, Montreal-native Alex exported Sid Lee across the Atlantic and to Europe. He believes that simple yet not simplistic strategy yields great creativity and even greater results.
VITO PIAZZA
Toronto President, Partner
As vice-president and partner, Vito Piazza manages important mandates and provides senior strategy counsulting to key clients. Over the course of his 14-year marketing career, Vito has contributed to numerous integrated campaigns, both nationally and internationally.
CHRISTIAN PICHETTE
Vice-President, Data Marketing
Christian Pichette is a graduate of HEC Montreal. After a teaching experience, Christian worked for the PepsiCo group, was the president and partner of Pigeon* Branding + Design, and strategy leader for several prestigious clients. Christian won the Marketing Personality of the Year award.
JULIE PROVENÇAL
Vice-President, Account Services, Operations, Partner
With Sid Lee since 2003, Julie Provençal was named Vice-President, Account Services, Operations in 2011. She shares her expertise that she acquired over the years with major clients such as Cirque du Soleil with the Montreal Account Services group.
DAVE ROBERTS
Executive Creative Director, Partner
UK native Dave Roberts joined Sid Lee in 2005. After stints as creative director in Sid Lee’s Montreal and Amsterdam ateliers, he now serves as executive creative director of Sid Lee Toronto where he creates work for traditional media, new media channels, and everything in between.
GÉRARD TARDIF
CFO, Partner
A certified management accountant (CMA), Gérard Tardif has more than 25 years of cross-functional senior management experience. A natural leader with a talent for getting the best out of his team, Gérard joined Sid Lee in 2011.
SYLVAIN THIRACHE
Creative Director, Partner
A new arrival to Sid Lee, Sylvain comes to us with years of marketing experience acquired in France. Having worked for Publicis, BBDP and DDB, he has served as creative director of Sid Lee Paris since spring 2009.
WILL TRAVIS
USA President, Senior Partner
Born in the UK, Will Travis starts an early successful business career. Appointed President and World Partner of ATTIK–acquired by Dentsu in 2008–Will helps develop the London firm on an international level. He is passionate with extreme sports and considers leadership as one of them. His goal now is to bring Sid Lee New York up to the heights of success.
EVA VAN DEN BULCKE
Co-Creative Director, Partner
Eva Van den Bulcke has been part of the Sid Lee team for 10 years now. Co-creative director and partner, Eva has worked for a host of renowned clients. She was featured in Marketing Magazine’s “Top 30 Under 30”.
NIELS VAN DE WALLE
Managing Partner, Amsterdam
Having spent many years working as an interactive communication specialist in Europe for Nike, Niels joined the ranks of Sid Lee in 2008 for the launch of our Amsterdam office. There, he takes on the role of managing partner and senior adviser for our clients.
NICOLAS VAN ERUM
Managing Partner, Montreal
Nicolas Van Erum co-leads the public and media relations division of Sid Lee. A McGill University graduate, Nicolas held high-level positions at companies such as Cloudraker and Cossette, dealing with prestigious national and international clients.
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