sid lee
New York, New York, United States

Business Development Director


Sid Lee is a multidisciplinary creative collective striving to make a difference and celebrate culture with bold ideas. Its 700 professionals work as one team from offices in Montreal, Toronto, New York, Paris, London, Los Angeles and Seattle. Their mission is to create what matters through brand building, brand expression and brand experience. Its creative community also includes Yard, Digital Kitchen, BIMM and Haigo.

Alongside progressive clients, Sid Lee draws on its rich collection of disciplines, from design to data and experiential communication and technology to advertising and architecture, empowering its clients to outperform their competitors, earn the trust of their customers and increase their influence on culture.

Sid Lee is a member of kyu, a collective of top-tier global creative companies established by Hakuhodo DY Holdings. Sid Lee also imagined C2 Montréal, one of the largest creative-business conferences in the world.


The Growth Director will lead the generation and development of all new client business across Sid Lee USA and Digital Kitchen to meet the increasing demand for progressively transformative partnerships. Our team’s role is to identify, qualify, pursue and win new business, and create a smooth integration for our new clients into the agency. Reporting to the Head of Growth, the Growth Director will be partnering with the Sid Lee US leadership and management teams to identify and cultivate new client relationships. The ideal candidate for this role has a proven track record in developing a strong creative agency pipeline and fostering outstanding business relationships. The candidate also must demonstrate a high level of organization and strong team management abilities, as well as business acumen.


  • Develop and execute a comprehensive Top of Funnel strategy to generate new business leads and opportunities.
  • Qualitatively identify new business opportunities and proactively initiate new client conversations 
  • Follow and strategically analyze industry trends and announcements, to provide proactive recommendations and insights for new business opportunities 
  • Develop and maintain the new business pipeline by measuring and prioritizing opportunities, with a focus on the right fit and scale for Sid Lee and DK
  • Actively pursue new business leads and maintain a strategically consistent contact cadence to ensure that Sid Lee stays top of mind, ultimately, leading to the win of new accounts 
  • Accurately document the life-cycle of new business leads from the prospecting phase to client phase 
  • Confidently lead creds/pitch presentations and complete RFP/RFIs 
  • Contribute to presentations and other marketing materials 
  • Collaborate across Account Team members and cross-functionally to develop client proposals/presentations 
  • Conduct targeted marketing and outbound activities 
  • Leverage existing partnerships and look to develop new ones 
  • Help to report new business pipeline and priorities internally to contribute to proactive resourcing and staffing decisions  


  • BS/BA in Marketing, Business Administration, or related area of study or equivalent experience 
  • 5+ years of experience in business development or sales capacity within a marketing or creative agency
  • Proven track record in the development of new business and/or growth of existing business
  • Strong understanding of Top of Funnel strategies and lead generation techniques.
  • Proven ability to package and sell agency services, including advertising, social media, branding & design, experiential, creative, etc. 
  • Ability and experience in communicating with client leadership, including C-suite level executives at fortune 500 companies 
  • Ability to manage teams directly and cross-functionally to deliver fully integrated proposals 
  • Proven ability to prioritize, be assertive, detailed oriented, self-starting and a willingness to take ownership and follow-through 
  • Negotiation skills and ability to comprehend and creatively solve clients’ business challenges 
  • Have exceptional communication skills (writing, presentation development, oratory skills) to promote agency in professional, culturally relevant manner

The salary range for this role is $125,000 to $175,000.

Sid Lee is strongly committed to hiring a diverse staff and believes all experiences and perspectives bring value to our clients. Sid Lee does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law.