The Colonel is coming
KFC opened its first restaurant in France in 1991, yet as of 2017, only 3% of the country’s population knew who Colonel Sanders was. To address that situation, we’ve completely repurposed the brand’s communication platform to be centred around its iconic figure.
We launched a countrywide campaign with a 90-seconds video that showed Colonel Sanders going through a series of epic scenes. The video first aired on television, but the campaign was then moved to social platforms where the Colonel was interviewed by both digital media and influencers.