Global Head of Development, Sid Lee Studio
San Rahi is one of those who believes that brands can be true modern culture-makers. Building on 20 years of experience in digital innovation and previously CMO of a data-driven FinTech, San is now in charge of developing compelling business opportunities on a global level at Sid Lee. Upon meeting clients across the globe, he’s always opting for unconventional outdoor activities. Some say it’s because he likes to break boundaries or that he’s just rubbish at golf—you decide. Either way, don’t try to find him on the green. This thrill-seeker is happiest on two wheels and dirt roads or on a snowboard in deep powder.