Nirm Shanbhag

Chief Strategy Officer, Sid Lee USA

Nirm is a multidisciplinary strategist with a track record of working beyond traditional planes of advertising and branding, innovation and culture. From two-person, garage-dwelling startups to 250,000-employee Fortune 10 behemoths, Nirm has procured solutions for brands of all sizes to better support their business goals. With an MBA from London Business School, Nirm’s professional pursuits have propelled him around the globe working with top tier agencies including MullenLowe, McCann-Erickson, and Interbrand, and most recently serving as Principal at Notch Strategy, a boutique strategy agency.

From factory floor to boardroom, his willingness to listen, ability to condense complex decisions into a string of simpler ones, love for identifying the intersection of business, brand, and creativity, and fascination with consumer motivation and their decision-making process all contribute to what makes Nirm a valuable partner. In the spirit of rewarding hard work at the office, Nirm invests his cherished personal time in his family, keeping busy by taking to the slopes skiing and snowboarding, and hitting the lakes for some fly fishing—ideally, and ambitiously, all on the same day.