Marie-Elaine Benoit is the Lead Creative Director of Sid Lee’s award-winning design and branding team. Since joining the agency in 2002 as a Graphic Designer, she has held a pivotal role, successfully leading multidisciplinary teams and establishing Sid Lee’s first European office. Over the years, Marie-Elaine has earned numerous awards from the likes of Cannes, One Show, ADC, the Type Directors Club, Applied Arts, Clio Awards, and D&AD. She was also invited to join the design jury at Cannes in 2017. An advocate of creative intelligence in design, Marie-Elaine aims to go beyond the simple realm of aesthetics. Through purpose-driven ingenuity and storytelling, she creates meaningful and relevant work capable of shaping the people and places it envelops.