For over 15 years, Kirstin has been working at every juncture of brand and business innovation. Along the way, she has experienced how businesses overwhelmingly separate culture from strategy, which remains a fundamental barrier to implementing innovation and sustaining change. The motivation behind the transformation practice she has formed is anchored in bringing culture and organizational vision directly into the strategic process. Her works generate the shared experiences necessary to nurture collaboration, which she believes is the future of competitive advantage. Her career success also migrates to motherhood, family and a love for the Muskokas, where you’ll find her forest-bathing and geocaching.