Vice-President, Communication and Brand
Katia Aubin possesses both a creative spirit and a keen sense of purpose. She’s the type of person who is not only passionate about community-building and brand authenticity, but determined enough to make it happen. Over her 7 years at Sid Lee, Katia has championed the management of the brand and reputation by crafting captivating, compelling and inclusive communication strategies that cut through the noise and generate genuine engagement and influence. To her, communications is a team sport; one where carving out space for new voices is essential. This worldview has led her teams to international recognition at Cannes, The One Show, and Fast Company’s World Changing Idea Awards, and overseen stories that have garnered coverage by The Wall Street Journal, The Atlantic, The Verge, and more. Outside of the office, Katia is an avid hockey player, puzzle aficionado, and expert in all things Drag Race.