Jean-François started his career in the early 90s as Marketing Director at Les Ailes de la Mode. A few years later, he found a home at Sid Lee, where he shined for customers like Rona, Réno-Dépôt, Uniprix, IGA, and Loto-Québec, developing a unique affinity and expertise for the retail environment. Through a series of Créa and Cassie award-winning successes, Jean-François became a true asset to his clients and colleagues, and he was quickly named Vice-President and Partner. Clients appreciate him as an open and authentic partner, and coworkers see him as a mobilizing force with a knack for assembling the best talents and motivating them to new heights. In his spare time, Jean-François practices his holes-in-one and enjoys fine wine.