Jean-François Bouchard


Co-founder of Sid Lee, accomplished photographer, and Federer wannabe, Jean-François has been leading the agency for 20 years. This entrepreneur at heart strongly believes that creativity is the catalyst for building successful businesses and strong brands. So no wonder he’s one of the masterminds behind the C2 Montréal conference. His calm spirit, even in the eye of a storm, has more or less become his trademark.