François Lacoursière

CMO, Senior Partner

A seasoned strategist, François is behind a number of key client relationships and brand transformations in a wide array of categories and disciplines, including architecture. Think the STM, Gaz Metro, Videotron and the Société des casinos du Québec. A great listener and a source of inspiration for the Accounts group which he leads, François loves complex strategic challenges and is always on the lookout for new trends and ideas.