As a partner at Sid Lee from its early beginnings, Eric’s main responsibility is to define the agency’s technological orientations, allowing us to offer an approach at the front line of the industry. His command of technological issues and his understanding of the key elements of a challenge (and of their impact) make him a highly sought-after strategist. In 2009, Eric received a prestigious Sitecore Most Valuable Professional (MVP) award, a title that confirmed what we at Sid Lee already knew. He may be a successful technologist, but that doesn’t mean he’s living behind his screen. A father and barbecue guru, he’s just as keen with the outdoors as he is with technologies.