Derek Last

Director, Brand Innovation

Derek has worked with some of the largest brands and organizations across industries to solve problems that sit at the intersection of design, brand, and business. He has built internal capabilities, developed holistic communications campaign strategies, and designed new products and programs that blend customer insight with organizational strategy.

Prior to joining Sid Lee, Derek held management and strategy roles at Deloitte, Great-West Life, Idea Couture, and john st. His work spans several industries and includes clients such as Scotiabank, TELUS, BMO, Employment Social Development Canada, Barrick Gold, Ascential plc, TD Bank, UCB, FedEx, Andrew Peller Limited, Novartis, and Natixis IM. In his spare time, you can find Derek working on his short game on the golf course, playing guitar to a stadium crowd that only exists in his mind, or finding a new trail to explore with his wife Paige.