There’s no straight answer—but the road to one has stellar views.
We sat down with Digital Kitchen’s Head of Creative, Ally Malloy, to discuss their
hand in crafting consumer adventures, digital experiences, and producing Emmy-
award winning title sequences.
In 1995, Digital Kitchen (DK) launched as a marketing company. But when asked how it differentiates from traditional marketing today, Ally thinks it’s eons away. “Agency isn’t really in our vocabulary at all,” he thinks aloud, pausing for a moment. “Agencies are typically involved in a specific part of a long process, whereas we see things through from start to finish. We have a small strategy team for the planning stages, but, without wanting to sound too highbrow, we’re more about the craft and design of things. Really crafting experiences, whether that be a main site or a giant hotel in the middle of the desert on the other side of the world.”