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The brief and (almost entirely) true story of Sid Lee

For Sid Lee’s 25th anniversary, we looked back on our short history — on the people who had a major impact on Sid Lee along the way, and the different phases of our evolution. We also looked at what we got right and not so right…

The result? Both a physical and a digital book inspired by our new brand identity and embodying, among other things, our creative credo and its pillars: The brief and (almost entirely) true story of Sid Lee.

You will find in reading through these pages that change has always been a part of our DNA, and that collaboration is at the heart of our business model. This book will be our guide for the changes to come — it might become yours as well.